Educated Mess partnered with YUNGBLD to develop and launch Grow A Pair, a prostaglandin-free lash and brow serum, through product design, CGI, campaign creative, photography and a full social launch system.

The goal was to launch a product that could thrive in a scroll-heavy, attention-starved landscape that is our ig feed as we know it, while still communicating trust, science, and efficacy. Big claims, but backed by real data. Smart skincare with a sense of humor.