One of our favorite projects just hit a major milestone. 4AM Skin, the skincare brand YUNGBLD partnered with to develop its brand identity and packaging design, is officially available in more than 1,700 Target stores nationwide.
Watching a brand grow from an idea into a nationally recognized retail launch never gets old, and this one feels especially special.
A Skincare Brand Built for Real Life
4AM Skin was created around a simple idea: skincare should work with your life, not against it. Whether you're leaving the office, heading to dinner, dancing until 4 a.m., or waking up for an early meeting, skincare shouldn't require a perfectly curated routine. It should meet you exactly where you are.
That philosophy became the foundation for everything we created, from the visual identity and packaging system to the brand voice and creative direction.
Meet Clean Sheets
The product leading 4AM Skin's Target launch is Clean Sheets, a Korean skincare-infused facial cleansing wipe that quickly became one of the brand's biggest successes.
After repeatedly selling out on TikTok Shop and becoming one of the platform's top-selling cleansers, Clean Sheets earned its place on Target shelves with an exclusive mini five-pack now available nationwide. It's exciting to see a product we helped bring to life continue connecting with such a wide audience.
Built for Retail
Designing for retail means thinking beyond beautiful packaging. Every decision has to work harder. The identity needs to stand out from six feet away. The packaging has to communicate instantly. The product family needs to feel cohesive while remaining easy to shop.
From the earliest concepts, we designed the 4AM Skin brand system with future retail expansion in mind. Seeing it come to life in Target stores across the country is an incredible full-circle moment. It's proof that thoughtful branding, strong products, and a clear point of view can create real momentum.
Congratulations, 4AM
To the entire 4AM Skin team, congratulations on this incredible achievement. We're so proud to have been part of the journey and can't wait to see what's next.
If you're browsing the beauty aisle at Target, keep an eye out for Clean Sheets. It's always surreal seeing work that started as sketches and strategy sessions become something people can pick up across the country.
YUNGBLD x 4AM Skin
YUNGBLD partnered with 4AM Skin on brand identity development, packaging design, creative direction, CGI, photography, website design, and launch assets to create a beauty brand built for modern routines and ready for retail growth.
