Educated Mess, one of our longest-running collaborators, came to us to bring their latest innovation to life. Grow a Pair is a prostaglandin-free lash and brow serum backed by serious clinical results, made for lashes that are in need of real growth without the scary side effects.

The goal was to launch a product that could thrive in a scroll-heavy, attention-starved landscape that is our ig feed as we know it, while still communicating trust, science, and efficacy. Big claims, but backed by real data. Smart skincare with a sense of humor.