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Hijinx

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Hijinx

brand development

Hijinx

brand development

Hijinx is a pigment-forward eyeliner brand created for artists, creatives, and anyone who treats makeup as self-expression, not rules. Founded by YUNGBLD’s Laura Miller, the brand launched with small-batch, high-impact liners designed to build, break, and remix your look however you want.


The first drop focuses on core essentials. Black, white, and yellow liners that act as the foundation for experimentation. Clean formulas, bold payoff, zero apologies.


Hijinx is about carefree antics, creative freedom, and following your own bliss. It gives you permission to play, shift moods, and show up as whoever you feel like being that day. Makeup as a tool, not a template.

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